The British retailer JD Williams has carried out the first major survey into 'fashion for women over-50'. A YouGov report questioned 2000 women on areas including: body confidence, shopping, style and the sense of ageing. The conclusion is that mature women feel more secure about their own style but have problems finding clothes to suit on the high street.That's funny because one of my friends came to stay recently and was practically haemorrhaging money in Zara...
There are some interesting facts and figures here; I'm pleased that 77% of mature women said they would never have any form of cosmetic surgery and slightly alarmed that 71% rate comfort over style. Believe me, I want to feel relaxed but I'm not ready for the towelling onesie, just yet. Oh and 97% said they would not post a bikini selfie. Did they even need to ask that question?
There's a full summary on the Guardian website.
Personally, I don't like the idea of age-appropriate clothes. I want garments that fit and flatter and look modern and chic. I want Ageless Clothes. How do you feel about age and style and shopping on the high street?